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MMM 001: Don’t Be A Donkey

Don't be a donkey
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Welcome to Monday’s Mindset Minute, the weekly episode designed to provoke
thought, motivate and inspire you to action to build your ideal business
and create a brilliant life!

Today I want to share a fable called Buridan’s Ass. I heard about this from an
interview with Tim Ferriss talking about his new book, Tools of Titans.

Tim shares a short story he heard from the creator of CD Baby…Derek Sivers.

The story is a bout a donkey that is standing halfway between a pile of hay
and a bucket of water.

He just keeps looking at the hay and then to the water. Back at the hay and
then looking back at the water.

The donkey is trying to decide between eating the hay and drinking the water.

He’s unable to decide, so he eventually falls over and dies of both hunger and

A donkey can’t think of the future and realize that he could clearly go first
to drink the water, then go eat the hay.

As online marketer’s and entrepreneurs, we are constantly bombarded with
with hundreds of shiny objects that show up in our email boxes or we see
being sold online.

You must not get caught up in short sightedness and look at your business
long-term. You can do many different things, but for now pick one thing,
Affiliate Marketing, CPA, YouTube, eComm, Podcasting, whatever you choose, but
work at it daily and become good at it or better yet an expert.

You will produce incredible reults in your business and by doing one
thing well and then moving on to next, once you’ve mastered the first thing.

So my friends, Don’t be a donkey!
Until next time I wish you a Brilliant Life!!!

About the author, Brian

A family guy and entrepreneur that has always been super curious about what makes people think and do what they do. I love to read about business, marketing and personal growth and love to share what I learn to help inspire others to be happier and to become the best person they can be! You can reach Brian at

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